Germany
Cold Outreach:
We used reliable paid tools for cold outreach and attracted an impressive and feasible number of users.
Impact Maker
1 / 6
Key Requirements
- Key Requirements
- Client's Vision
- How We Helped - Enters Yo!Gigs
- Additional Services Delivered
- Tech Stack
- Outcomes Accomplished
Key Requirements
The client reached out to Yo!Gigs after considering it as the base solution for the proposed ESG marketplace. To help businesses find and hire experts, the client required a dedicated dashboard tailored for both sustainability experts and hiring companies. Additionally, the client needed some features to facilitate an easy registration and hiring process. The hiring companies should have the option to post a job and directly hire a sustainability expert.
Along with this, the client had many other feature requirements, including:
- Direct Registration
- Service Package Module
- Advanced Job Posting
- Comprehensive Bidding Management
- Cancellations Management
- Data Migration
- Dual Search Module
- Course Module
To start onboarding ESG professionals, the client also required our in-house digital marketing team's assistance.
Client's Vision
With a full-fledged ESG marketplace, the client aimed to resolve the
following challenges in the sustainability
Indstry:
Provide a Wider Access to Talent Pool
The ESG experts' talent pool is quite limited, and it is difficult to find diverse talent in one place. The various certifications, including GRI, SASB, TCFD, and CFA, make it more difficult to find and hire the right talent. The client sought to expand the talent pool and develop a unified platform that would enable companies to fulfill all their hiring requirements for sustainability experts.
Solve Pricing Complexity
ESG services can range from a one-time assessment to year-long strategic consulting and implementation. In the industry, there are no fixed pricing standards, making it difficult for companies to fix a hiring budget. With an online marketplace with multiple pricing models, including bidding, fixed-price, and service packages, pricing transparency can be introduced, and the price complexity problem can be resolved.
Simplify Hiring
Because of the various ESG frameworks, companies may not be aware of the type or framework of sustainability expert they require. The client wanted a system where companies can list detailed requirements, and eligible experts can share their availability and job proposals for the same.
Build Credibility & Trust
ESG decisions can impact legal compliance, investor relations, and public image, so clients expect highly credible, trustworthy consultants. The client required Impact Maker to be a highly professional and credible platform for sustainability experts, where all experts can be manually approved after registration.
How We Helped - Enters Yo!Gigs
As said earlier, we were in discussions with the client to use Yo!Gigs as the base. Due to the distinctive business model and unpredictable response of the industry, both parties realized that initial requirements can evolve. To best match this scenario and provide the client with maximum flexibility, we agreed to opt for the Agile development model. Instead of following a pre-defined Scope of Work, all customizations, milestones, and deliverables were to be mutually agreed upon throughout the project lifecycle. For faster delivery and market validation, we divided the entire project into multiple phases and sprints.
Sprint by Sprint Marketplace Development Journey
The following journey includes a sprint-by-sprint breakdown of important milestones
Project Development Timeline from planning to deployment
Key Features Delivered
Dual Job
Search
Job
Posting
Bidding
Module
Custom
Registration Fields
Custom Task
Categories
Multiple
Job Types
Detailed
Profile Creation
Order
Management
User
Management
Commission
Management
Knowledge
Center
Discussion
Forums
Dual Payout
Method
Service
Packages
Multi-Lingual
Support
Multi-Currency
Support
Manually Add
Experts
Conflict
Resolution
eWallet
Reports
and Analytics
Internal
Messaging
Additional Services Delivered
Digital Marketing
We carried out extensive research, analysis, and planning to draft a digital marketing strategy to help the client set foot in the industry.
Technical
SEO
From regulating the sitemap, site speed, mobile friendliness, and Robot.txt to regulating URL structure, managing navigation, internal linking, and Google Analytics set up, we took care of everything for the client.
Keyword Research & On-Page Optimization
We carried out an on-page SEO strategy to improve search engine rankings and increase organic traffic. From managing on-page content to meta tag optimization, we helped the client ensure the overall website's content remains SEO-friendly and useful for all visitors.
Off-Page SEO and
third-party listings
We published press releases, third-party content, and increased engagement on discussion forums to receive quality backlinks and build the client's online presence.
Social Media
Marketing
We took control of the client's social media handles and helped establish a reputable brand image.
Branding
Our design team closely worked on the client's principles and key proposition ideas to come up with several unique logo ideas. We applied design thinking and finalized a logo that truly represented Impact Maker after multiple iterations. To further strengthen the brand ideology, we experimented with multiple layouts, creatives, copywriting, and color schemes to establish a solid brand image that resonates with sustainability experts.
Go to Market Strategy
To help the client make a strategic entrance into the market, we devised a thorough onboarding strategy that proposed incentives to onboard ESG experts, along with social media campaigns that align with the goal.
Early Adopter Feedback Collection
We collected early adopter feedback to gradually improve the overall value proposition of the client, including the benefits offered and platform features.
Other tasks in our vendor onboarding strategy included creating a Google Merchant account, creating a Crunchbase profile, collecting reviews and ratings, establishing word of mouth, and utilizing old networks.
Tech Stack
Linux
APACHE2
Mysql
php
Outcomes Accomplished
Successful Market
Validation
The client's marketplace idea achieved market validation in the early stages of deployment. The end product was tried and tested for minute use cases and fulfilled the needs of sustainability experts.
Fast and Responsive
ESG Marketplace
The final build was fast and responsive, delivering a highly professional and satisfying user experience. With meticulously selected UI/UX elements and a conversational color palette, Impact Maker was able to create a lasting impression in the corporate environment.
Streamlined Hiring with
Transparent Pricing
Simplifying hiring and solving price complexity were two major problems with the client's proposed idea. In Impact Maker, we integrated four different hiring models with flexible pricing, including job posting, bidding, direct hiring, and service packages, to resolve the problem.
Trusted Interactions for
Companies & ESG Experts
To build trust on the platform, we added a custom registration form and admin approval for ESG expert registration. Furthermore, backed with trusted payment gateways and fraudulent job cancellations prevention, we were able to build confidence in the platform.
Vendor
Registration
When the client opted for our digital marketing services, they also challenged us to increase vendor registrations within a limited period. The result was an impressive vendor registration count with sustainability experts setting up detailed profiles and pricing on the marketplace platform. For reference, we were able to attract 150+ certified sustainability experts within a short period soon after the launch.
Organic Rankings and
Traffic Generation
With a carefully drafted SEO strategy aimed at establishing the base for further optimization activities, we were able to generate rankings and traffic on all branded keywords.