How to Build a Website like Airtasker- A Step-by-Step Guide

Rapid technological advancements of the coming decades have contributed to the increasing demand for online marketplaces. An industry positively affected by these elevated requirements is the on-demand handyman service market. The online home service industry is estimated to reach a market size of USD 21 billion by 2032 from USD 5 billion in 2023, rapidly expanding at a CAGR of 13% 

On-demand handyman platforms offer multiple facilities combined with high convenience to platform users. They bring service providers and service seekers together on a website, connecting experts in complex and specialized skills, from home maintenance to graphic design with the platform clients. This expanding need has presented a highly lucrative marketplace that has successfully lured numerous entrepreneurs to capitalize on the industry.

Airtasker is a testimonial of this flourishing service marketplace. This blog presents an overview of the service giant- Airtasker and its business model followed by a detailed step-by-step guide on how to build a successful on-demand home service platform. The blog is aimed at assisting new businessmen to launch a profitable handyman website like Airtasker.

What is Airtasker?

Airtasker is an online service marketplace connecting handyman professionals with service seekers. It was founded in Sydney, Australia in 2012. Now, it has become an industry leader in Australia and the UK for outsourcing everyday tasks and finding local services ranging from home cleaning, maintenance, and handyman services to tutoring, graphic design, event planning, and more. The platform earned a gross profit of USD 30.3 million in the year 2024. This increase in revenue displays the profit-earning capacities of this on-demand business.

It is a multi-sided marketplace with over 6 million registered users. The platform instills several other features to be recognized as the top handyman service platform. A brief overview of its business model is mentioned below. 

How Does Airtasker Work?

Airtasker supports a two-sided business model of interconnected stakeholders. It is a reverse marketplace- where the service seeker posts a job and the service provider bids for the job in the given budget to be selected by the client. This reverse marketplace is demand-driven. The workflow followed on the platform is based on the gig economy and bidding system. 

• The taskers register on the platform with their essential information and dedicated experience section.
• Their profiles are public for review by the task posters and then the taskers are chosen according to their requirements. 
• The task posters add information to the platform related to the job requirements such as location, budget, due date, description, and more. 
• Taskers bid their services for the posters to select their preferred handyman on the platform. 
• Later, Airtasker releases held payment made by the service seeker to the tasker upon approval by the posters. 
• The platform supports a tiered pricing model that decides the service fee charged by the website. A higher tier ensures lower service fees and vice versa. 

This was the business model followed by the website. Airtasker has produced multiple successful outcomes by offering a seamless experience for all its user types on the platform. Next listed are revenue streams that can be integrated into your website, like Airtasker. 

Revenue Model of Airtasker

Airtasker follows the service fee revenue model and has become one of the top handyman service platforms in Australia. Following a horizontal marketplace, Airtasker connects with a wide variety of products and services and connects with a large customer base. Listed below are the revenue streams of the platform. 

• Service Fee: These are the charges laid on service seekers for availing of platform services.
• Partner Commission: Airtasker has partnered with Uber, Airbnb, and TripAdvisor offering them home services through the platform.  
• Advertising Revenue: Advertising fees are earned by the platform for providing a platform for third-party business owners to advertise their business. 
• Premium Listing: The premium listing on the platform allows taskers to feature on top of the platform listings. 
• Featured Task Promotions: It is charged on the task posters to make their posted task more visible to the taskers. 

These listed revenue streams are effective for generating large returns on a service handyman platform. An aspiring entrepreneur looking to invest in the industry can initiate their business by offering a high-functioning platform. It can follow in the footsteps of this industry giant to produce profitable returns. 

Furthermore, the blog presents researched steps to initiate your business venture. 

Step-by-Step Guide to Create a Website Like Airtasker

Airtasker is rated 4.2 by over 11 thousand platform users on Trustpilot for providing ease of use and comfort. The platform successfully leverages the potential of small local markets and individual handyman professionals. A new businessman can benefit from this profitable venture by capitalizing on this proliferating handyman service industry. The steps mentioned below are aimed at assisting young entrepreneurs in launching their businesses. 

1. Conduct Market Research

Market research is the essential first step toward launching a business. In-depth research on consumer insights, along with identifying, and analyzing the pain points of the platform users through market surveys and feedback will present entrepreneurs with the action plan for their business. Several cities have reduced access to the skilled handyman industry. This unorganized sector can be leveraged to produce proliferating results through the organization of this fragmented industry. More reasons for the increasing demand are the improved customer experience, access to skilled service providers, easy availability, high convenience, and more. Along with that, studying the market competitors, examining emerging trends, and determining your target audience will also help new businessmen get a detailed insight into the market to establish a unique value proposition for their business. 

2. Determine Essential Features 

Choosing essential features for your marketplace is a vitally important step. Integration of necessary and advanced features makes the platform more likely to be successful over a period of time. Easy-to-use, friendly, and clutter-free user interface along with robust infrastructure functionalities of a platform add to the significance of this step. Your on-demand service marketplace must also incorporate industry-specific features that add to the convenience offered by the platform. Here is the list of these apex features. 

• Direct Hiring
• Advanced Job Posting
• Multi-lingual and Multi-currency
• Robust Dashboard
• Service Packages
• Rating and Reviews
• Discounts and Offers
• Bidding Module
• Push Notifications
• Secure Payment Methods
• Commission Management 
• Analytics and Reports, and more.   

A high-functioning website has integrated all these features to offer a convenient and seamless exchange of services. There are multiple methods to launch this reliable and intuitive website, the next step provides detailed information to assist businessmen make an informed decision. 

3. Select a Suitable Developmental Approach 

Choosing a suitable developmental approach is an important decision to move forward in your business. This flourishing industry requires a scalable software solution to expand the business. The on-demand service websites are mostly chosen from two developmental approaches to launch their business- the custom developmental method and the readymade software solutions available in the market.

• Custom Developmental Method: This development approach demands a dedicated team of designers and developers, hired to develop your service marketplace from scratch. This developmental approach can be a cumbersome procedure that requires high developmental costs and prolonged development time for launching the platform. To opt for a custom developmental method a business owner must also have technical knowledge to avoid total dependency on the team of developers. 
• Readymade Software Solution: The turnkey software solutions are developed after rigorous testing and are feature-packed with all the essential and advanced industry-specific features. A businessman looking for a quick launch of their handyman service platform shall make a cost- and time-effective decision of selecting this method. Ready-made software is a white-label solution that offers entire ownership to the business owner at a one-time expense. This turnkey software is a fully customizable and scalable solution that promotes exponential business growth. 

4. Configure and Promote

The last step is to configure the web pages of your online handyman platform business. Setting up important pages such as landing pages, about us, logos, brand trademarks, and more establishes the branding of your business. Moreover, marketing your platform to ensure a global impact is also essential. Campaigns such as social media, direct outreach, webinars, networking and collaboration with educational institutes, and more, assist in increasing the user base and promoting business. Additionally, introducing discounts and offers such as free featured listings, and lower to no service fees for the initial crowd is a beneficiary marketing mechanism. 

These are the primary steps for launching a successful home service marketplace like Airtasker. An interested businessman can follow these steps and aim towards the success of their platform. Now, the market research involves a detailed analysis of the potential competitors in the market, here are brief insights on the top 3 service giants of the industry i.e. TaskRabbit, Thumbtack, and Angi. 

Glimpse on the Market Competitors

The market competitors have conveniently aided a large number of users through their platforms. Researching the top players facilitates a businessman in identifying the gaps in the industry with the accumulated user feedback, further assisting them in making research-driven important decisions. 

1. TaskRabbit

TaskRabbit was founded in 2008 in California. It was formally known as RunMyErrand but was rebranded in 2010 and later acquired by Ikea, the furniture giant from Sweden in 2017. The website is popular in the handyman service market of the United States and Europe. TaskRabbit has partnered with Ikea to register over 200,000 taskers offering services to service seekers with everyday tasks such as furniture assembly, home repairing, home cleaning, and numerous other job categories catered by the website. 

2. Thumbtack

Thumbtack was founded in 2008 in California as a local directory and now supports a job bidding module on its website catering to more than 16000 customer requests per week. The platform offers routine fixes, improvements, refurbishment services, and more listed for service seekers. It has registered over 10 million users on the platform, generating competitive revenue. 

3. Angi

Angi was founded in 1995 as Angie’s List- it was used to review and rate local service providers and has now emerged as one of the top handyman service-providing websites that has registered over 200,000 service professionals. The platform has earned an annual revenue of over USD 300 million in 2024. It is quoted to be ‘The best place for people and businesses to outsource tasks’. 

These are three industry giants that have generated large amounts of revenue by employing multiple skilled professionals and contributing to the changing habits of the present generation. It is a booming industry that requires a white-label, scalable, advanced, feature-packed software solution that earnestly caters to the demands of the handyman service industry. 

Yo!Gigs is the ultimate solution to all industry-specific demands of a new businessman. Serving a global clientele and testified for its robust infrastructure- it is the answer to all your software requirements. Discussed further are the detailed specifications of the cutting-edge solution. 

Yo!Gigs- The Best Handyman Software Solution

Yo!Gigs is a readymade on-demand handyman software solution that helps aspiring entrepreneurs launch their handyman service website like Airtasker that connects the service seekers with the service providers. It is a fully customizable and scalable solution with numerous in-built, industry-specific features. Yo!Gigs is a 100% growth promoter with high scalability capabilities that ensure the smooth functioning of the platform even with an increased user base. Yo!Gigs is a one-time cost software solution backed by 1 year of free technical support. The software solution is purpose-built to cater to the on-demand handyman service industry. Listed is the state-of-the-art feature list of the software solution. 

The Advanced Feature-List

Yo!Gigs is a feature-rich software solution that is continuously evolving with the advancing times to generate the best user experience. The rigorous Yo!Gigs team works hard to deliver the best experience to a new business owner.

Key Benefits:

• Fully Customizable and Scalable
• Self-Hosted Software
• White Label Software
• One-Time Cost
• 1- year Free Technical Support
• Free Personalized Demo

Key Features:

• Multilingual and Multiple Payment Gateways
• Numerous Job posting Modules (Job Bidding, direct hiring, and job posting)
• Multiple Job Types (Private and Public)
• Custom Service Packages
• Advanced Job Posting
• Job Cancellation Window
• Reviews and Ratings
• Custom Registration Fields
• Custom Task Categories
• Commission Management 
• Analytics and Reports, and more. 

Wrapping Up

The demand for on-demand home service platforms has been rising over the years and it will not cease to grow in the coming years. This proliferating sector invites new businessmen to invest and avail of the industry benefits. New entrepreneurs can quickly launch their handyman service platform using turnkey software. Moreover, selecting a developmental approach that aligns with your business requirements will lead to the successful execution of your profitable business venture.

Yo!Gigs offers new business owners all the required features and functionalities. It is the ultimate solution to all of your software requirements, to know more about the solution get in touch with the experts.